ActionStudio now with web services
My friend Jeff just announced that ActionStudio now has it’s first generation web services interface. He’s made his PHP classes and examples available for download.
ActionStudio has added Web Services support to allow groups to send emails and faxes to elected officials from their own Web sites. This gives groups complete flexibility in managing the presentation of their campaigns and collecting data.
This is really cool! We’ve been trying to figure out how to add some online advocacy functionality to Salesforce.com. While Jeff’s initial release is limited, it’s a great sign. His SOAP interface allows me to pass activist information to an Action Studio campaign from anywhere.
Off the top of my head, I’m picturing a Web to Lead form that captures all the relevant information for an activist, then we can use Winter ‘07 outbound messaging to hit a listener that will pass on the message to Action Studio. There, the message will be sent on to the correct target.
On the Salesforce side, that Lead will be added to a Campaign, tracking their action in your CRM.
Things could clearly be simpler, but you just have to look at some of the tight email integrations out there to see that it’s possible. Thanks Jeff for taking this step. I look forward to talking to you about how to tighten the integration with Salesforce!
