Big Ups to Salesforce Campaign Team
I’ve been griping about the Salesforce.com Campaign/Marketing functionality for a while now. But it’s been out of love. I know the potential Campaigns have for engagement, and the rest of the Platform was moving ahead and leaving Campaigns behind.
Well, things are about to change for the better. If you check out items that are flagged for Winter ‘08 release on the Ideas Exchange, you’ll see Campaign sharing, improvements in Campaign reporting, and two-deep Campaigns–all things I’ve wanted to see for a while.
Things I don’t expect to see in Winter ‘08, but would hope to see at some point:
- Customizable Campaign Member table
- We could collect metadata about Campaign Membership–ticket count, meal choice, etc.
- Apex triggers on Campaign Member table
- We then could have arbitrary code fire when folks are added to a Campaign or their status changed. This would enable amazing things.
Thanks, Salesforce, for getting Campaigns back on the Roadmap and bringing them up to par with the rest of the system. We’ll be taking advantage of the new functionality the day it is made available!
