Faking Drip Campaigns
We don’t have an email blasting tool that effectively supports drip campaigns, so we’re faking it a bit. A picklist represents all the steps in a drip campaign. After we send all the communications for this month, we shift everyone to the next step. To make this easier, I built a VisualForce page that updates all Contacts to the next value in a specified picklist.
You could do this kind of thing with workflow field updates (there is an option for moving fields to the next option in the picklist) but there isn’t a great way to query the objects. A List Button won’t work because you have to page through and select all your Contacts before clicking the button. So, this is what I came up with.
August 6th, 2008 at 7:50 pm
bless your soul steve.
August 7th, 2008 at 8:36 am
[...] I faked a drip email campaign, but here’s the real deal. Matthew came up with this idea and I think it’s [...]