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	<title>Comments on: Ideas for Better Unsubscribes in Vertical Response and Salesforce</title>
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		<title>By: Steve</title>
		<link>http://gokubi.com/archives/ideas-for-better-unsubscribes-in-vertical-response-and-salesforce/comment-page-1#comment-96726</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Fri, 02 May 2008 04:29:39 +0000</pubDate>
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		<description>You can change the wording of the unsubscribe link for each send. And I think it&#039;s illegal not to have an unsub link on an email like this, so I doubt it will ever be optional.</description>
		<content:encoded><![CDATA[<p>You can change the wording of the unsubscribe link for each send. And I think it&#8217;s illegal not to have an unsub link on an email like this, so I doubt it will ever be optional.</p>
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		<title>By: Matthew Scholtz</title>
		<link>http://gokubi.com/archives/ideas-for-better-unsubscribes-in-vertical-response-and-salesforce/comment-page-1#comment-96719</link>
		<dc:creator>Matthew Scholtz</dc:creator>
		<pubDate>Fri, 02 May 2008 03:44:29 +0000</pubDate>
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		<description>All good suggestions, which I heartily second.

I would actually suggest making the global opt-out optional for each list as well, and/or allow us to change the wording of the link.  Otherwise, I could easily see people being confused about which link does what.  We want to make sure they don&#039;t opt out from all email communications from us unless that&#039;s really what they want.</description>
		<content:encoded><![CDATA[<p>All good suggestions, which I heartily second.</p>
<p>I would actually suggest making the global opt-out optional for each list as well, and/or allow us to change the wording of the link.  Otherwise, I could easily see people being confused about which link does what.  We want to make sure they don&#8217;t opt out from all email communications from us unless that&#8217;s really what they want.</p>
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