Laura Quinn on Integrating Constituent Data
Laura, who always produces very thoughtful pieces, has a great article up about constituent data and integration.
It can sound complicated, but it’s a straightforward concept: integrating your constituent data means connecting the information from the various systems you use to communicate with and track your consituents so that your organization can see a unified view.
She lays out 3 main approaches: doing Excel import/exports, buying a all-in-one system, and adding integrations to you core constituent system.
I think Laura does an excellent job talking about the pros and cons of each option. I recommend giving the article a read if you’re thinking of revamping your constituent systems.
