Obama, the CRM candidate
Brent tipped me off to an article about Barack Obama’s use of CRM in his run for President. From the article:
One tool they implemented was an email response system, Invite Barack, in two weeks to handle non-(news) media requests for Barack or members of his campaign to attend local events. There is an online form to fill out which gets into a work cue with a team assigned to properly acknowledge and respond to the request. This helped streamline non-media requests to ensure nothing got lost, all requesters were acknowledged, and responded to quickly. In addition, the system allows the campaign to monitor trends in requests such as location, requesting organizations, outcomes, etc.
I’m going to build something similar for Green for All, albeit on a slightly smaller scale…
