Success Story: Farming and the Environment
We just published a success story about a great group, Farming and the Environment that gives some insight into the kind of work we do at ONE/Northwest. F+E is a 2 person nonprofit using website, email communications, and Salesforce.com to manage their mission. The success story covers all their engagement work, and the technology involved.
The mention of the Salesforce.com project isn’t very detailed, so I’ll embellish a bit here:
- we’re tracking their farmer’s market using campaigns and opportunities
- tracking all registered vendors
- tracking weekly commission on gross sales (F+E’s admin fee for having the market)
- we’re tracking relationships between farmers and buyers (restaurants, markets, institutions) with a Custom Object called Sales Agreement
- Sales Agreements tie food producers with buyers so F+E can see the landscape of interconnectedness
- we’re tracking sustainable farming statistics via Accounts and a Custom Object called Acreage
- how many acres of land are under sustainable farming certifications?
- how do those acreages change over time?
- has a farm gone
through the F+E qualification process?
- we’re integrated with their email blasting tool (What Counts)
- signups are via Web-to-Lead
- Contacts that have newsletter checkboxes selected are automatically pulled over to What Counts for delivery
It was a fun project where we focused on the minimum data they needed to get their work done (they are a two person org…) F+E is very happy with the system and use it heavily to manage their work.
