Try to get your head around what will be possible with Apex
Take a look at this video from the fabulous folks at CRMFusion. It’s a preview of a product they’re writing to warn you of duplicate data right when you try to create that data. It’s really amazing.
We’re going to have to get our heads around some new things when Apex launches in 2007. Like being able to plug 3rd-party business logic widgets into the application. In this case, we’re plugging CRMFusion’s dupe check widget in right before the save event. We build the logic in Salesforce.com, that logic is then referenced by the widget on attempted record save, and our business process is enforced.
This is amazing, really. The possibilities are exploding exponentially, as you would expect as Salesforce.com turns it’s application into a web-aware, application development platform. Wow.

February 17th, 2007 at 11:11 am
That’s very cool, Steve. Thanks for pointing it out as an example.
February 20th, 2007 at 11:45 pm
Yes, thanks for sharing the link - but when are we going to see what you’ve built with Apex?
April 21st, 2007 at 9:35 am
*applauds*